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Social media stars celebrate YEAY with ASICSTIGER and The Good Will Out

Ten well known German social media stars - including Instagrammer hey_handsome, Justin Schmidt aka Prince of Passion and two of Germany’s Next Top Model participants, Leticia Wala-Ntuba, and Carina Zavline - joined their fans to officially launch the ASICSTIGER GEL-LYTE Challenge onto YEAY this week at The Good Will Out sneaker store in Cologne.To kick off the challenge lifestyle brand ASICSTIGER gave the ten social media stars - and 30 of their combined followers - a brand-new pair of GEL-LYTE trainers each. The fans and social stars then shot product videos for YEAY featuring the sneakers to launch the challenge onto the app.

Every YEAY video automatically features a ‘buy now’ button enabling anyone to buy the €75-ASICSTIGER GEL-LYTE sneakers directly through the video on YEAY.

Anyone who already owns a pair of ASICTIGER sneakers, or who purchases the shoes through YEAY can also create a video on behalf of the shoes to upload to YEAY, earning a €10 commission for every resulting sale.The sale and delivery are all managed by YEAY in partnership with The Good Will Out, providing sellers with a way to

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