Press

Teens tear up rules of influencer marketing

YEAY is kickstarting an influencer marketing revolution to help teens turn digital creativity into limitless incomes - and brands turn user-generated content into transactions.

Anyone over the age of 14 can now use YEAY to create video content that directly converts into sales - and empower their friends and social communities to do the same.

YEAY launches its new functionality today with the Not Sponsored t-shirt, a 20€ shirt designed and produced by us, that teens can invest in to make their own creative sales videos. Every video features a buy now button and sellers make 10€ for each t-shirt bought through their video, while all deliveries and order fulfillments are managed by YEAY. The feature set is now open to brands and the first partnerships will go live in October 2017.

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