Love to sell? Join YEAY! It's fun and it's free! Here's a bit of info about how you can use videos to boost your sales and promote your business or yourself.
Considering that videos now appears in 70% of the top 100 search results, and that viewers are anywhere from 64-85% more likely to buy after watching a product video – video sales is one marketing force you can’t ignore. But how exactly can sellers benefit from videos?
A conversion rate is the percentage of users who take a desired action - in this case, we mean the amount of visitors to the app converting into sales of a product or products. One reason video increases conversion rates is that it’s a real attention getter. the YEAY app allows users to explain their product using voice, faces, body language & movement - which are things we simply find harder to ignore. Add to that the fact that mobile device users are quicker to purchase than desktop browsers and that’s another reason to use video.
Most people have the same basic questions about any purchase. They want to know whether a product or service will do what they want, whether it will last a reasonable time, whether they will enjoy using it and how easy it is to use. Using video to answer these questions, as well as other important ones about shipping and returns, can improve conversions.
The only thing better than finding a great product or service is being able to tell people about it. Video is a big part of that, making your reach much wider and your potential clientele grow.
It’s worth acknowledging that storytelling is practically in our DNA. In pictures, even songs – we’ve relied on stories for thousands of years to help us understand, retain, and share information, so it’s no surprise that using video to tell your story really does works. YEAY encompasses this entirely, allowing each and every seller to authentically promote a product using it’s.
In essence, videos create a sense of transparency - allowing an accurate understanding of the product or service and therefore building trust in the seller.