Here’s the Right Way To Pitch UGC Mood Boards to Brands
When pitching to brands your portfolio, demonstrable metrics, and sample videos, all provide solid proof of your prowess as a UGC creator. If you are just getting started, however, you are less likely to have a substantial portfolio, and this is where including customized mood boards in your pitches can be a valuable way for new, as well as established creators, to give brands an evocative taste of your work.
A well-crafted mood board demonstrates to brands your style, vision, uniqueness, and the level of quality and consistency that goes into your work. It also shows that you have taken the time to understand the brand identity and that you can create complementary content that will blend well into their overall online aesthetic and image.
We took a look at what makes a good UGC mood board, using real examples from creators, to bring you our best tips for nailing your mood board and pitching it effectively to brands.
Understanding Mood Boards
A mood board is a visual collage that conveys your creative vision. It's a curated assortment of images, colors, fonts, and design elements that reflect the mood, style, and essence of your content. It’s a bit like serving brands an amuse-bouche to prepare their palates for the rest of the meal.
Unlocking the Value of Mood Boards in Brand Pitches
Visual Storytelling: Mood boards are powerful tools for visual storytelling. They allow you to communicate your style, tone, and creative direction in a way that captivates brands.
Alignment: When your mood board harmonizes with a brand's values and aesthetics, it becomes a magnet for their attention. It shows that you've done your homework and you're a perfect fit.
Clarity: Mood boards provide clarity, ensuring that both you and the brand share a common vision for the collaboration.
Crafting an Effective Mood Board
Creating an enticing mood board for a brand enables you to tease out what is yet to come should they decide to collaborate. We handpicked a selection of real mood board examples from UGC creators to give you some food for thought:
If you are feeling inspired simply follow these steps to craft and pitch a mood board to find your next brand collaboration:
1. Define Your Brand Identity
Before you start, have a clear understanding of your own brand identity and values. A consistent style makes your mood board compelling.
2. Understand the Brand
Research the brand you're reaching out to. Dive into their social media presence and understand their aesthetics and values.
3. Visual Inspiration
Collect images, colors, typography, and design elements that represent your creative vision and the potential collaboration.
4. Maintain Cohesion
Ensure all the elements on your mood board work harmoniously. Use a consistent color palette and style.
5. Showcase Versatility
Highlight your adaptability by including different themes and styles while staying true to your brand.
6. Sample Work
Include your best content as examples. Curate a mix of impressive photos, videos, or other media that showcases your skills and style. If you are still in the process of building out your portfolio, consider using tools such as YEAY to get started with instant paid opportunities.
7. Weave a Story
Arrange your work to tell a compelling narrative. Demonstrate that you're not just a creator but a storyteller.
8. Send it the Right Way
Rather than attaching your mood board to your email, consider using a tool such as Canva to generate a hyperlink – this is more likely to get through to the relevant person instead of getting stuck in their spam folder.
YEAY: Your Fast-Track to Brand Collaborations
At YEAY, we recognize the importance of connections and collaborations in the dynamic world of UGC. That's why we've developed a platform that allows content creators to fast-track their brand collaborations without the need for extensive pitching.
How YEAY Works for Creators
Content Briefs: Brands publish content briefs that outline their specific requirements. Some brands seek established influencers, while others are looking for a mix of UGC creators, providing opportunities for creators at all levels.
Transparent Compensation: Each brief specifies the payment for the requested content, as well as additional payment for sharing content on social media if needed.
Instant Notifications: Creators using the YEAY app receive instant notifications when relevant content briefs are available.
Content Delivery Payment: Creators who accept a request, adhere to the brief, and deliver content on time receive payment for content delivery.
Payment for Sharing: Payment for sharing content is processed once the correct sharing link is provided.
Leveraging YEAY can help budding creators build their portfolios rapidly, making them more attractive to brands when they decide to pitch. This platform simplifies the process of securing collaborations, allowing you to focus on your creative journey.
As a UGC creator, a well-crafted mood board is your secret weapon when pitching to brands. It helps you convey your style, vision, and potential value effectively. Additionally, platforms like YEAY provide a shortcut to brand collaborations, enabling you to build your portfolio and gain invaluable experience in the field.