How To Win AI Friends and Influence ChatGPT

Anyone working in marketing will most likely recall that awkward moment at the start of this year when, like a ton of bricks, the realization hit that we’d all just been introduced to a mind-blowing new work colleague with ruthless ambition, unparalleled intelligence, and every intention of disrupting our industry. That colleague’s name was ChatGPT, one of countless AI tools that sprung up almost overnight to stare down just about every worker, in every workplace, in every industry.

Much like the Internet, the calculator, the abacus, or even the pen, the collective first reaction to disruptive technologies tends to come from a place of fear because change inevitably means a loss of what came before. It would be naive to think AI tools will not create loss or replace certain jobs – change always means losing one thing and gaining something else – but it would also be counterproductive to ignore the incredible opportunity and far smarter to look for ways to collaborate, rather than compete, with AI technology.

For copywriters the introduction of ChatGPT has revolutionized the industry. ChatGPT, developed by OpenAI, is a large language model designed to generate human-like responses to prompts. In just less than a week, ChatGPT crossed 1 million users, and yet, 99% of writers are not fully utilizing its capabilities. The truth is that writers can learn from AI as much as AI can learn from writers. Rather than replacing the role of a writer, it can elevate them into the role of chief editor, armed with a team of writers awaiting clear instruction, solid briefing, detailed content analysis and fine-crafting to collectively produce high quality content in half the time.

So let’s get into exactly how writers, marketers and brands can use ChatGPT to enhance their copywriting efforts and reach their target audience more effectively. It all starts with a good brief, which, for ChatGPT, means clear and concise prompts.

So, how do you create good ChatGPT prompts? 

Be specific: 

Use specific language that clearly defines the topic or task at hand. This will help the ChatGPT understand the prompt and generate a focused and relevant response.

Avoid ambiguity: 

Avoid using ambiguous language or overly complex sentences. Stick to simple, straightforward language that is easy for the ChatGPT to understand.

Define the purpose: 

Make sure that your prompts have a clear purpose and focus. This will help to guide the conversation and ensure that the ChatGPT is able to generate a relevant response.

Keep it relevant: 

Make sure that your prompts are relevant to the user and the conversation. Avoid introducing unrelated topics or tangents that can distract from the main focus of the conversation.

Be concise: 

Be as concise as possible in your prompts. Avoid using unnecessary words or tangents that can lead to disjointed or unfocused conversations.

How can you use ChatGPT to create better content?

Create headlines: 

Whether it's a new product launch or a blog post, headlines play a critical role in determining whether or not a reader will continue reading. Brands can use prompts such as "Write a hookable headline for a new product launch" or "Write a headline that showcases the benefits of your new service."

Create emails: 

With ChatGPT, you can craft emails that are tailored to your specific audience. Brands can use prompts such as "Write a welcome email to new subscribers" or "Write an email to pitch your services to potential clients."

Create content for social media:

Create posts that resonate with your target audience. Brands can use prompts such as "Write 10 social media posts for a new product launch" or "Write an Instagram caption to promote a new sale."

Craft blog posts or articles:

Craft compelling blog posts that inform and educate your readers. Brands can use prompts such as "Write a blog post on the benefits of your new product" or "Write a blog outline for a new blog series."

Write product descriptions:

Create product descriptions that accurately and effectively communicate the features and benefits of your product. Brands can use prompts such as "Write a product description for a new product launch" or "Write a product description to highlight the unique features of your product."

Create ad copy:

Produce ad copy that stands out and captures the reader's attention. Brands can use prompts such as "Write ad copy for a new product launch" or "Write ad copy to promote a new sale."

Write landing page copy:

Generate landing page copy that is both persuasive and effective. Brands can use prompts such as "Write copy for a landing page promoting a new product" or "Write landing page copy to promote a new sale."

Create press releases:

Press releases are an excellent way to reach a large audience with important news or updates. With ChatGPT, you can craft press releases that accurately and effectively communicate your message. Brands can use prompts such as "Write a press release announcing a new partnership" or "Write a press release announcing a new product launch."

Write books/long-form guides:

Write books or guides that inform and educate your readers and help to establish a thought-leadeship platform. Brands can use prompts such as "Write a book outline about X” – yes, we’re serious!

Write product reviews: 

Generate eye-catching and compelling product reviews that highlight the unique features of your products and convince potential customers to make a purchase. Some generalized prompts for this tip include "Write a product review for a new kitchen appliance" and "Write a product review for a new gadget".

Write website copy:

The copy on your website can make or break the success of your brand. By using ChatGPT, you can create high-quality website copy that effectively communicates your brand message and convinces visitors to take action. Some generalized prompts for this tip include "Write copy for the homepage of a new travel website" and "Write copy for a new e-commerce website".

Craft promotional emails: 

Create compelling promotional emails that grab the attention of your audience and drive conversions. Some generalized prompts for this tip include "Write a promotional email for a new e-book" and "Write a promotional email for a new product launch".

Write case studies: 

Generate case studies that showcase the success of your products and convince potential customers to make a purchase. Some generalized prompts for this tip include "Write a case study showcasing the success of a new product" and "Write a case study showcasing the success of a new service".

Customer testimonials: 

Customer testimonials are a great way to showcase the positive experiences of your customers and build trust with potential customers. By using ChatGPT, you can generate high-quality customer testimonials that are both convincing and engaging. Some generalized prompts for this tip include "Write a customer testimonial for a new product" and "Write a customer testimonial for a new service".

Create a brochure: 

Create compelling brochure copy that effectively communicates your brand message and convinces potential customers to take action. Some generalized prompts for this tip include "Write copy for a brochure promoting a new product" and "Write copy for a brochure promoting a new service".

Write sales letters: 

Communicate your brand message and convince potential customers to make a purchase, by creating high-quality sales letters that are both engaging and persuasive. Some generalized prompts for this tip include "Write a sales letter promoting a new product" and "Write a sales letter promoting a new service".

Create newsletters: 

Email newsletters are a great way to reach out to your target audience and keep them updated on the latest news and promotions from your brand. By using ChatGPT, you can create compelling email newsletters that grab the attention of your audience and drive conversions. Some generalized prompts for this tip include "Write an email newsletter promoting a new sale" and "Write an email newsletter promoting a new product launch".

Write VSL scripts or YouTube video scripts: 

Produce high-quality video scripts that are both engaging and persuasive. Some generalized prompts for this tip include "Write a script for a promotional video for a new product" and "Write a script for a promotional video for a new service".

Print ads:

Print ads are a classic way to reach out to customers and grab their attention. Use ChatGPT to generate copy for print ads, such as: "Write copy for a print ad promoting a new product," or "Write copy for a print ad promoting a new event."

What’s the "act as..." technique for crafting effective ChatGPT prompts?

The "act as" technique is a powerful tool for crafting engaging and immersive ChatGPT prompts. By using the phrase "act as" in the prompt, you can direct the model to assume a specific role or persona in the conversation. This opens up a world of possibilities for creating realistic scenarios and providing personalized responses. For instance, you could ask the ChatGPT to "act as a travel agent" and suggest vacation destinations based on the user's requirements. The versatility of the "act as" technique allows for an endless array of possibilities. To implement the "act as" technique, simply include the phrase "act as" followed by a description of the role or persona you want the ChatGPT to assume. For example: "Please act as a travel agent and recommend some vacation destinations based on my preferences." Check out these prompts for some inspiration.

ChatGPT is a versatile tool that can help brands with their copywriting needs, from social media posts to email newsletters, product descriptions, and more. With its advanced AI technology, it can generate attention-grabbing headlines, compelling emails, and promotional content that engages and converts. These tips serve as a starting point, but the possibilities are endless with the power of ChatGPT. Get creative and see what ChatGPT can do for your brand today! Experiment with different prompt styles and techniques to find what works best for you and your users. With clear and concise prompts, you can ensure that your ChatGPT conversations are engaging, informative, and efficient.

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