6 Social Media Trends to Boost Your UGC Conversion Rates
As a brand, leveraging user-generated content (UGC) can be an effective way to increase engagement, build trust, and drive conversions. Brand engagements are reported to rise by more than 28% when UGC is added into the marketing mix (ComScore), while 79% of consumers say that UGC impacts their purchase decisions (Stackla). It’s easy to understand why content created by other relatable people is so persuasive and why it blends more organically into social media platforms than intrusive ads.
But with so many different types of UGC to choose from, it can be hard to know where to start. To help you out, we've rounded up some of the most highly converting social media trends that can be leveraged for UGC campaigns.
1."Get ready with me using X"
This trend is perfect for organic UGC, as it allows you to showcase your product in a natural and relatable way. People love "get ready with me" (GRWM) videos, and by incorporating your product into one, you can tap into that excitement and make it look great. For example, if you're a food brand, you could create a "make X with me" video, and if you're a jewelry brand, you could do a "pick out my rings with me" video. The key is to make people feel involved and give them inspiration for new things.
2."Haul videos"
Another popular trend is "haul" videos, which are easy to create and can be a great way to generate organic UGC. Simply gather some things, including your product, and show it off in a video. People love seeing what others are buying and trying, and by highlighting your product in a haul video, you can tap into that excitement and drive conversions.
3."Routines"
Whether it's a morning, night, workout, self-care, or work routine, showing your product in the context of a routine can be a powerful way to convert. People are always looking for new and exciting ways to improve their daily lives, and by demonstrating how your product fits into that, you can make it more appealing and relatable.
4."Unboxing"
Unboxing videos can be a great way to generate buzz around a new product launch. Showcasing the product in a visually appealing way and providing an in-depth look at its features can help to build excitement and drive conversions.
5."Challenges"
Social media challenges are a fun and engaging way to generate user-generated content. Creating a branded challenge around your product, whether it's a dance, makeup, or cooking challenge, can help to increase brand awareness and drive conversions.
6."Real-life reviews"
Real-life reviews are an authentic and trustworthy way to showcase your product and its benefits. Encourage your customers to create video reviews of your product, highlighting how it has improved their daily lives. These types of reviews can help to build trust and drive conversions.
UGC campaigns can be a powerful tool for boosting conversions, but it's essential to stay on top of the latest trends. So, make sure to keep an eye out for these trends, and start creating UGC that resonates with your audience!
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