The secret to TikTok marketing is FUN?

You might want to have a look at why the best performing brands on TikTok are basically...well yes....just having fun! 👇

1.Ryanair: 

Ryanair

"Catch flights not feelings💅" - the bio says everything about the tone of voice and vibe their channel represents. Funny, on top of the TikTok trends and kind of fearless genZ 🎯

2.Duolingo:

Duolingo

Brilliant concept of humanizing their brand by giving their brand's owl mascot a profile. Also fearless approach in breaking all the traditional corporate rules and just having fun!

"i deleted duolingo and this weird bird keeps circling my house" - This🤣

3.Washington Post:

Washington Post

Reformat news into TikTok native content. They make the storytelling engaging, keeping it short and creating comedy sketches.

"love a good newspaper video" 🗞️

4.Chipotle:

Chipotle

Casual vibe, with content being "down-to-earth" (no high-end production). 🌯 Their mix of content manages to incorporate users sharing their favorite Chipotle hacks, step-by-step recipes, UGC fan content, behind-the-scenes footage and more...

You might want to rethink your TikTok strategy! 

You can find more inspiration of brand accounts here: https://www.tiktok.com/business/en/inspiration

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